Category: SaaS

How to Choose App Creator Software

App creation services are unique from each other in terms of the features which they provide to the users as well as their specializations. Prior to making a final decision on the best app creator software which you intend to utilize, ensure that you are clear on the features which are most important to you.

Privacy and security of applications

Even if most business app creators do not consider this to be a major concern, the internal applications in organizations today usually require tailor-made privacy and security options. Should there be some issues concerning compliance that are specific to your business, ensure that you discuss them with the assigned representative from your app creator of choice.

Reseller options

Are you designing a game or a white label application with the intention of reselling it? If so, make sure that the app creator you work with has some reseller options. It is important to know that not all applications that are created using a Do-It-Yourself (DIY) template or by third parties can be resold. As a matter of fact, the companies which provide their clients with reseller options usually bundle in some additional features to make the offer more attractive. Examples of these are websites which are dedicated to resellers and free design tools as well.

Push notifications

These notifications make it easier for you to engage with your customers. In addition to that, they inform customers about sales, promotional functions as well as new products and services. Majority of the app creation services today integrate push notifications into business apps.

Customer discounts and loyalty programs

Businesses that are product-driven usually implement incentives such as loyalty programs and discounts for new customers. Therefore, many app creation services normally allow the integration of these incentives into business applications. This form of integration usually makes it easier for customers to take advantage of these offers and also to get involved in loyalty programs.

Instant messaging facilities

It is important to note that not all app creation services implement instant messaging capability. If this feature is important for your business, ensure that the company or developer who you are working with is capable of delivering this option.


This is a highly valuable facility if your business has branches across many locations and caters to customers across various regions. It allows you to communicate with your customers based on their locations. As such, you can easily tailor messages according to specific segments.

Social media integration

Due to the well known strategic importance of social media in business today, majority of app creation services readily integrate social sites into their business applications. They implement platforms such as Facebook and Instagram hence making it easy for your clients to find and download your business application.

Integrating third party applications

In a bid to boost effectiveness, business applications today require integration with third party applications. Social media integration is an example of this approach. However, this activity extends to the implementation of business-focused and proprietary applications too. Therefore, if you are designing an application for internal business activity, ensure that the creator makes it scalable for integration in future. Furthermore, if you would like to integrate services such as Google Maps into the app, ensure that it can support such expansion.

Analytics and report generation

Quite a number of app creation companies usually offer reporting and analytics features. By accessing reports, you can gain valuable insight on your customer base. You can also reach them in a more effective way.

Administrative control

Internal employee applications rely quite heavily on administrative controls. During the creation of your business app, it is very important to comprehend how administrative controls will be accessed and the specific options that will be built into it. The capability to control permissions based on individuals and groups is highly valuable.

Categories of SaaS (Infographic)

There are hundreds of different SaaS categories. We prepared an Infographic to list main SaaS types:

SaaS Categories:

Sales and Marketing

1 CRM Software
2 Email Marketing Software
3 Call Center Software
4 Marketing Automation Software

Business Software

1 Accounting Software
2 Accounts Payable Software
3 Accounts Receivable Software
4 HR Software
5 Business Process Management Software

Project Management Software

1 Task Tracking Software
2 Time Tracking Software
3 Project Portfolio Management Software
4 Agile Project Management Software



  1. Wikipedia – Software as a Service
  2. Finances Online – List of all categories

Types of Cloud Computing

The technology sector is literally a field of acronyms. Some of the most common abbreviations include *aaS, they are dominating the space and whether you work in tech or are just passing through while trying to set-up your small business with some new services you need to know the difference.

Companies across the world are using aaS products to scale their organization, accelerate product development, manage customers, outsource work, and even listen to music.

Public cloud market revenue worldwide from 2012 to 2026 (in billion U.S. dollars). Source: Statista

Let’s look at defining the fundamental differences and where you would use each of the three “… as a Service” platforms.


SaaS – Software as a Service

How does it work?

This is on-demand software, meaning it is software you pay for regularly to be able to use for a set amount of time. Like most software these days it is internet based, and you can use it directly on your laptop, desktop, smartphone or tablet. It is a service model, so when you need it, you can get it or use it, since it is easily at your fingertips.

Examples of what is it?

For this service model think your e-mail provider (Gmail and Yahoo), social media (Facebook, Spotify, Twitter Pandora, and Instagram) even though it is free you download and use it when you wish, for businesses, your customer relationship management (CRM) would be under the SaaS category.

Cost Factor?

As a market, this sector is overgrowing, because it is so user-friendly, and businesses can budget efficiently for a set-price. For example, you buy it a year-long subscription and do not have to worry about it again until the anniversary. Plus, it is usually user based so if you need more bandwidth or abilities added on to your software they are added on for one-time, quarterly or monthly fees that are efficiently planned for and dropped if necessary.


PaaS – Platform as a Service

How does it work?

We put PaaS next on the list, because like SaaS you are not managing the software, but you are losing a few essential elements that SaaS provides. The ability to have a front-end application and data storage within the software. This type of cloud computing is all on the cloud you never store the actual program data, meaning in the absence of a real computer i.e., a laptop the program is still able to be run and do its job. This is a bit more confusing than something tangible like SaaS, but if you think of it as a space on the cloud to conceptualize, build-out, test, implement, develop, deploy, manage, and run applications then you are on the right track.

Examples of what is it?

Examples of some big PaaS software you may know are Heroku, Google App Engine, and Red Hat’s OpenShift. If you don’t plan on or never have built an app before you may not know this software line.

Cost Factor?

Since this software is designed to be scalable and manageable you usually pay for the usage you have used over the past month, quarter or year. It is meant to be used by consumers and businesses alike and sometimes a single subscriber package can be bought, it is usually a bit more expensive than a by-use package, but it is easier to budget for.


IaaS – Infrastructure as a Service

How does it work?

Just as we saw in the transition from SaaS to Paas the level of abstraction and knowledge needed to operate went up drastically. That is why IaaS is here because this type of software you as a consumer or business manage fully. You get no physical functions at all, Iaas provides you with a virtual platform.  It will help you with basic computing, but it is a storage space for your virtual machines, be it management, apps or anything. The idea is you use someone else’s servers to store your large files and programs, allowing you to have everything in a centralized space.

Examples of what is it?

The Iaas are heavy hitters, and you probably recognize their names even if you have never used them: Amazon Web Services, Microsoft Azure, and Google Cloud.

Cost Factor?

Since this is the most flexible aaS cloud computing model, it is highly scalable, and the only way you can pay for it is by the amount of memory or space you are taking up on their servers. Usually, you can negotiate a subscription with caps, and when you hit the limit, you increase your subscription.